<aside> 👋 Start by structuring your future content into top, middle, and bottom of the funnel and make sure you cover each step.
Next, choose your content formats whatever suits your business best. Once you're clear on this, move on to creating a content calendar.
Refer to this guide to get an idea for your content pieces for each stage of the funnel and see what metrics to track for each step.
*👉🏼 https://www.semrush.com/blog/tofu-mofu-bofu-a-practical-guide-to-the-conversion-funnel/*
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