<aside> 👋 Set up your content marketing reporting on Looker Studio. It’s super handy because you can share the link with your client or manager, and they'll get real-time updates with the latest data.
Sample reports and instructions:
https://portermetrics.com/en/templates/google-looker-studio/content-marketing-porter-reports/
</aside>
| Channel | Main KPIs |
|---|---|
| Email Marketing | Open Rate, Click-Through Rate (CTR), Conversion Rate, Bounce Rate, Unsubscribe Rate, List Growth Rate |
| Blog Content | Page Views, Average Time on Page, Bounce Rate, Social Shares, Comments, Conversion Rate |
| Podcast | Downloads, Subscribers, Listener Retention Rate, Episode Completion Rate, Social Shares, Reviews |
| YouTube Videos | Views, Watch Time, Subscriber Growth, Engagement Rate (Likes, Comments, Shares), Click-Through Rate (CTR) |
| TikTok | Views, Likes, Shares, Follower Growth, Engagement Rate, Comments |
| Impressions, Engagement Rate (Likes, Shares, Comments), Click-Through Rate, Follower Growth | |
| Reach, Engagement Rate (Likes, Shares, Comments), Page Likes, Click-Through Rate, Conversion Rate | |
| Twitter (X) | Impressions, Engagement Rate (Retweets, Likes, Replies), Follower Growth, Click-Through Rate, Mentions |