<aside> 👋 Your content marketing efforts must align with your business objectives.

Get an estimate of your business goals, calculate content marketing contribution and break it down into content channels.

</aside>

Example calculation

Business goal (annual): e.g. 1000 paid clients

Content marketing goal (annual): 800 paid clients

Content marketing goal (quarterly): 200 paid clients

Goals & KPIs

• Subs
• Avg. engagement rate per video | | Blog | Organic traffic - at least from XX to XXK per month in 3 months | - Organic traffic
• Keyword rankings
• Backlinks | | Newsletter | Generate XX free trials from email monthly | - Email list growth rate
• Open Rate
• CTR
• Bounce rate: acceptable - below 2%
• Unsubscribe rate: acceptable - below 1%
• Conversions |

Simple goal calculation template 👇🏼

[https://docs.google.com/spreadsheets/d/1dPpHbeyvEZHmem4e2sGUMvZZZ-pweyQnX3cgwh5lKKc/edit?gid=0#gid=0](https://docs.google.com/spreadsheets/d/1dPpHbeyvEZHmem4e2sGUMvZZZ-pweyQnX3cgwh5lKKc/preview?gid=0#gid=0)