<aside> 👋 Get a realistic estimate on who will be involved in content creation, what internal stakeholders you can lure in as subject matter experts and what toolkit you need and can afford.
</aside>
| Stakeholder | Role |
|---|---|
| Marketing Manager | Strategy, content outline creation, reporting to the Head of Marketing |
| Content manager / freelancer | Creating SEO content |
| Internal stakeholders | Assistance in content creation / subject matter experts |
| Head of Marketing | Monitoring the progress, reporting to the CEO |