<aside> <img src="/icons/stars_yellow.svg" alt="/icons/stars_yellow.svg" width="40px" /> Name:
Occupation (if relevant)
”Quote”:
</aside>
<aside> <img src="/icons/map_purple.svg" alt="/icons/map_purple.svg" width="40px" /> User Journey:
<aside> <img src="/icons/emoji-disappointed_gray.svg" alt="/icons/emoji-disappointed_gray.svg" width="40px" /> Main pain points
</aside>
<aside> <img src="/icons/help-alternate_gray.svg" alt="/icons/help-alternate_gray.svg" width="40px" /> How can our content help them solve these issues
</aside>
<aside> <img src="/icons/laptop_gray.svg" alt="/icons/laptop_gray.svg" width="40px" /> Where they spend time online
</aside>